News doesn't just spread through mainstream outlets anymore. People are tuning in online to share information, commentary, and opinions on just about everything. These conversations shape perceptions about products, politics, advocacy issues, and people's worlds. Public relations companies need to follow these conversations and engage the new messengers. Your clients' success depends on it.

Following social media can be a daunting task. There are millions of blogs, hundreds of thousands of videos and photos online, and tens of thousands of community websites. How can you possibly listen in and make sense of it all? Enter Managing News, a tool that helps you track and analyze social and mainstream media, and then collaborate and act on it.

Managing News can track whatever you need it to — a person's name, a company, a brand, an issue, or a part of the world. Just enter the keywords and websites you want to follow, and it will pull in new information as it's published. News is analyzed as it hits the system, and hot topics and trends are graphed and mapped to give you head start in identifying the stories that matter most to your clients.